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Industry

PDMI East 2025: The signal beneath the noise

What really stood out at PDMI East 2025? Not more hype about channels—but real conversations about convergence, data fragmentation, and the operational gaps holding marketers back.
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Industry

From talk to action: 3 steps to make convergence happen after NAB 2025

The industry agrees: convergence needs to happen. But turning strategy into action is where most organizations get stuck. Here’s how to break through the gridlock and build the operational foundation for true cross-platform execution.
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Industry

What we saw at NAB 2025 — 6 trends defining the future of media & advertising

What we saw and heard at the NAB Show
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Case Study

Havas Edge slashes decision time by 2+ days with automated data standardization

Havas Edge improved its data processing efficiency and decision-making speed by implementing PremiumData360's AI-powered solution, which automated data standardization, reducing processing time, reallocating resources to analytics, and enabling faster, more accurate client insights.
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