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About pd360

Building a world where data flows effortlessly.

Eliminate data friction and automate information movement across systems, platforms, and workflows—so your teams can stay focused on what matters most.

What sets us apart

Designed for data. Rooted in expertise.

PremiumData360 (PD360) is a data automation company on a mission to make data movement seamless. Our vision is simple: we believe data should move effortlessly—without friction and 100% error-free—through any system.

Founded by experts in the media industry, PD360 began by solving one of the most fragmented data problems in advertising—connecting the disconnected systems of buyers and sellers. Today, our platform, GIA Cloud, powers automation across industries. We help businesses unify their data, eliminate manual workflows, and move with the speed of modern business.
Data is the second most valuable asset in any business—right after its people. That’s why we’ve built a platform that makes data easier to access, cleaner to work with, and ready for action.

Where we started

Before PD360 was serving global enterprises across industries, we were solving a very specific problem: reconciling data in the chaotic world of TV advertising. Agencies and media sellers were buried in spreadsheets, slow processes, and endless reconciliations. PD360’s founders recognized that automation—not more people—was the only scalable answer.

Scaling Across Industries

The result was GIA Cloud: an intelligent, open platform that acts as the engine for automated, accurate data movement. What started in media now powers data operations for companies across retail, logistics, hospitality, and more. Because in the end, data is data—and every business needs it to move smoothly.

Meet the team leading the future of data flow

Our leadership team brings together deep expertise across technology, operations, and data-driven industries—with a shared passion for solving data challenges at scale.

Robert DeGennaro

CEO / President / Co-Founder

Robert leads PremiumData360 with a people-first approach, ensuring every team member has the tools they need to succeed. He believes in hiring great talent, encouraging growth, and “getting out of their way.” As founder and Board Chair, Robert also manages investor relations. He launched his career at 24 by founding Continental Marketing Inc. (CMI), an international sales and product development company that grew to over $1 billion in sales. He also co-founded Unicru, the first HR software to automate hourly hiring, and Labtec Enterprises, a computer speaker manufacturer. Robert enjoys hiking, skiing, and cycling, and serves on the board of The Argyros Theater. He studied at Portland State University and Harvard Business School’s OPM program.

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Michelle Clayton

Chief operations officer

Michelle oversees PremiumData360’s daily operations and long-term strategic plans. With more than 25 years of experience in media, she brings deep expertise across both digital and traditional channels spanning planning, billing, and payment. Before joining PD360, Michelle worked at Mediaocean, where she managed client relationships with top global agencies including Publicis, IPG, Havas, and Dentsu Aegis. Her leadership ensures PD360 delivers operational excellence across the board.

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Ann Weiser

CHief people officer

Ann guides all people and culture initiatives at PD360, drawing from over four decades of corporate leadership in global HR, business integration, talent development, and organizational transformation. Before joining PD360, she served as head of HR at the Chicago Cubs and Activision Blizzard, and was on the faculty at the University of South Carolina’s Darla Moore School of Business. She currently serves on the boards of Inclusity, a diversity and culture consulting firm, and Savvy Games, a global esports company, and collaborates with Pilot Light Chefs, a nonprofit focused on food education for K–12 students.

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Sam Bhaumik

Chief Solutions Officer

Sam leads solutions strategy at PD360 with deep expertise in advertising media systems across digital, linear, and advanced TV. He has developed next-gen products for top broadcast and cable networks and held leadership roles at SintecMedia (now Operative) and Broadway Systems, where he focused on product management and advertising software. Sam holds B.A. and M.S. degrees in Engineering and earned a Ph.D. in Engineering from the Stevens Institute of Technology.

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Adam Svoboda

President of Digital Solutions

Adam leads connecting the buy and sell side with PremiumData360 automation products at each step of the pitch-to-pay workflow. With more than 20 years of multimedia experience at companies like Disney, ESPN, NBC, Universal, Peacock, and Nexstar, Adam has built industry-leading ad systems that drive revenue and streamline operations. He works closely with clients and AdTech partners to integrate digital, TV, and CTV solutions across publishers, agencies, DSPs, and retail media.

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Michael Zablocki

Vice President of Sales, Sell Side Solutions

Mike brings over 25 years of experience in media and ad tech, specializing in software sales and multi-platform ad solutions for major media companies. Most recently, he served as VP of Sales for BroadView Software and previously held roles at NBC across its TV, radio, and network divisions, as well as with Nesbit Systems, Invision, Edge Technology, and Channel Media Solutions. Mike holds a B.A. in Accounting and an MBA in Finance, and lives in New Jersey with his wife and three children. A lifelong musician, he enjoys playing piano and guitar in his spare time.

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Julie Giammattei

Senior Vice President, customer success

Julie leads customer success at PD360, leveraging over 20 years of ad tech experience and deep knowledge of sales order management systems. At Mediaocean, she managed broadcaster accounts such as ABC, CBS, FOX, NBCUniversal, and Univision, leading over 25 major implementations and deploying new software across 1,400+ U.S. TV stations. Julie works across finance, media, sales, and tech stakeholders to solve operational challenges and drive efficiency.

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Massuad Bobby

Massuad is a results-driven finance leader with more than 10 years of experience in accounting and financial operations, specializing in helping growth-stage ad tech companies scale efficiently. He is known for aligning financial strategies with business goals, streamlining operations, and optimizing resource allocation. Massuad holds a BS and MBA in Accounting and is a licensed CPA in the State of New York.

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Stephanie Helsley

Senior Vice President, Business Optimization

Stephanie is focused on driving operational efficiency and revenue growth at PD360, bringing over two decades of experience in broadcasting and project management. Prior to joining PD360, she held key roles at Operative and WideOrbit, where she successfully managed complex, high-impact projects. Outside of work, she volunteers in assisted living communities, providing companionship and support to elderly residents.

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Rich Radzik

Vice President of Sales, Buyer Side Solutions

Rich brings over 30 years of advertising experience to his role leading PD360’s buy-side solutions, where he’s known for building long-term client relationships and simplifying complex workflows. His background includes expertise in media intelligence, analytics, attribution, and automation. Prior to PD360, Rich led Kantar’s ad verification business, BVS. He lives on the Jersey Shore, where he enjoys spending time outdoors with family and friends.

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Board of Directors

Backed by seasoned leaders driving innovation and progress.

Robert DeGennaro

CEO / President / Co-Founder

Adam Dornbusch

Board Member, Founder and CEO of EnTribe. Entertainment Council Board of Directors, CEA. Board Member, Vidlet and former Board Member Adrise (Tubi)

Timothy Mott

Board Member, Co-Founder Electronic Arts, Co-Founder Audible, Co-Founder Macromedia, CEO Mott Ventures

Zahoor Ahmed

Board Member, CFO Hedreen Holdings, Inc

Mathilde Sanson

MBA NYU Stern School of Business, Chief Client Officer Kyriba Inc., Business Development Director, Avanade Inc., Client Service Director/ Managing Director, Donovan Data Systems Ltd, Founding Board Member and Technology Co-Chair, Impact100 NYC

David Courtney

TiVo, Board Member and CFO, President/COO Adify, CEO JiWire, Inc., GP/COO CrossLink Capital, Goldman, Sachs & Co, VP Investment Banking / High Technology Group. Prior Board Member: Trident Microsystems, Great Plains Software, Silicon Image

Resources

Insights. Updates. Industry-changing news.

Explore our latest updates, developments and expert insights into the world of data automation.

The PremiumData360 Vision: Why Data Should Move Freely

Our CEO, Robert DeGennaro, shares our vision and how it fits into everything that we do here at PremiumData360.

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Introducing PremiumData360: Expanding Our Vision for Seamless Data Movement

PremiumMedia360 is rebranding to PremiumData360 to reflect its expanded vision of eliminating data friction across industries, while continuing to provide powerful data automation solutions with the same expert team and commitment to service excellence.

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WideOrbit Partners With PremiumMedia360 to Streamline Electronic Material Instructions

Integration allows agencies and stations to exchange Electronic Material Instructions directly within traffic systems, critical for streamlining operations as TV becomes more complex.

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View All Resources