Havas Edge Slashes Decision Time by 2+ Days with Automated Data Standardization

Havas Edge, a leading performance marketing agency, needed to accelerate insights generation from massive volumes of unstructured data to optimize their clients’ advertising media investments. By implementing PremiumData360's technology, they achieved dramatic efficiency improvements:

• 2+ days faster access to critical data
• 100% of data processed within 2 hours of receipt
• Significant resource reallocation from data processing to high-value analytics

"Rapid data aggregation has been one of our biggest challenges historically. Today, it's one of the biggest issues that PremiumData360 has helped us solve."
— Walker Burl, Vice President Operations, Havas Edge

The challenge

Converting data deluge into timely decisions

As a data-driven marketing agency, Havas Edge specializes in predictive analytics to maximize client ROI. Their performance hinged on making highly informed decisions across hundreds of channels, often in time-sensitive markets.

The obstacle: incoming data arrived in wildly inconsistent formats, with unique naming conventions and structures. For meaningful analysis, Havas Edge needed to standardize thousands of records weekly before any actual analysis could begin.

This data standardization process created significant delays, preventing timely optimization and reducing the impact of their analytical capabilities.

The solution

AI-powered automated data standardization

In 2015, Havas Edge implemented PD360's “Logs” technology to address their data standardization challenges. The solution:

• Automatically collected and standardized data files from hundreds of sources
• Transformed disparate formats into a consistent structure
• Populated standardized data directly into Havas Edge's analytics systems

This eliminated countless hours previously spent on manual data gathering and transformation, allowing the Havas Edge team to focus on extracting insights rather than preparing data.

The results

Accelerated decision intelligence

When it comes to performance media, timing is everything. The implementation of PremiumMedia360's solution delivered transformative business results:

• Decision acceleration: Pushed the allocation decision process forward by 2-2.5 days
• Resource optimization: Redirected team focus from data processing to value-generating analysis
• Improved client outcomes: Enhanced ability to optimize client investments through faster insights

The shift to automated data standardization has empowered Havas Edge to fully leverage their analytical capabilities, making faster decisions with greater confidence.

Impact beyond the numbers

By addressing one of their most persistent operational challenges—data standardization—PremiumData360 has helped Havas Edge strengthen its data-driven approach to client service, allowing them to make faster decisions with the accurate data they need.

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