New platforms tackle data normalization as key to maximizing M&E monetization

New approaches to mitigating the impact of disparate, incompatibly configured databases on B2B transactions bode well for the automation that is essential to doing business in an ever more fragmented M&E marketplace. When it comes to expediting the transition to addressability in TV advertising, the momentum everyone is looking for may ultimately depend on whether a way can be found to normalize data for engagements involving massive amounts of instantaneous transactions across the crowded multiscreen services marketplace.

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